thee haven

Customer Reviews are definitely changing the narrative of the reputation of brands on social media. Each brand is currently growing it's presence online and their reputation through reviews defines if customer(s) will visit/purchase or not. As a business/brand one should monitor mentions/reviews as it will help repackage or redefine what they have to offer. A positive review is a huge plus, a negative review lets one take some steps back to know what to do to avoid re-occurrence of the situation. The reviews also serve as great content (User Generated Content) for social media and may be more relateable to your followers or new user thus prompting them to make a purchase or request for a service offered. Always respond to reviews, in the event whereby it's a negative review NEVER delete it. Engage with the party to see how as a brand/business you can make it up to them. Each day as you interact with different brands & service providers always leave a review

Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc. Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails. Influencer's can be classified into; Micro influncer Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand  partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers. Advantage of choosing to collaborate with them; they are affordable. high engagement rate. Macro influncer This group comprise

Social media marketing is definitely redefining marketing strategies for businesses in this day and age. As strategies are discussed as to how to remain relevant one must keep in mind certain factors regarding the content they post and how their followers will interact with it. As a content creator this 3 are must's for you in regard to the content you post; Must be Engaging Is the content that you post going to trigger your followers to like your post, comment on the post, give suggestions or reviews.Posting content that will trigger a reaction from your followers is key when determining what kind of content to post. Must be Consistent Your social media following entails people who value either your product or service; Therefore you have to be consistent in posting of your content. Your followers need to be always up to date on all information necessary i.e offers, giveaways, advice, product launch & updates etc. Lack of consistency may trigger them to opt for

So many words can be used to describe the value of Influencer marketing; it is convenient, trustworthy, etc. The real question is, IS THERE A FUTURE FOR IT . There so many reasons why its future is uncertain however this two stand out; use of user generated content (UGC) use of brand ambassadors User Generated Content This is definitely a gold mine, if everyone who received a product/service went ahead to post about it to their followers and tagged the person to whom provided the product/service to them imagine just the extent to which the information & experience has been shared. More people get to know about the product but moreover the business is able to understand at what level their customers enjoy the product/service offered. It also gives the business  a chance to share to their not yet customers what value they would get. Brand Ambassadors Person/People who already particularly identify with your brand as a result people who identify to the individual feel as

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you c

The greatest revolution in this era has got to be on marketing. Gears have shifted from print, radio and Tv to Social Media Marketing, Email Marketing, Influencer Marketing amongst many other latest marketing technologies. However certain aspects still have to prevail Customer Service & Experience. Business owner(s) & Entrepreneur(s) are definitely realizing the impact social media presence has in their businesses. Subject of significance however would be, What's the customers experience on the platform? Does the team that handles your social media respond to their inquires, how do they respond, do they feel as though they are part of your brand, does your brand communicate & engage with them etc. Customer Service and Customer Experience are definitely  the greatest defining factors that moving forward will define your brand in the social space. The value of being engaged with your followers is that you learn what they expect of you as a brand, what they think

Personally i opened  my twitter account in 2011 after some time just stopped using it and embarked on using it late last year and couldn't help but notice the difference and all the new added features. It's one great platform especially for businesses, maximizing on all features will definitely show results in time. Retweet & like/favorite are two features that have great value. Enables interaction between your followers. which lets you know that they are in touch with what you offer as a product/service. Other features to build upon; Pinned tweet-  for businesses this is a life saver since you could make the pinned tweet be the one that describes what your business is all about. Polls- helps when carrying out a survey and need to gather information from your followers. Moments- using multiple pictures and tweets shared to create a story i.e explaining what your businesses is about,sharing about an event etc Lists- helps you cluster a group of people with