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As you start a business, relationship or a new year there are goals one always hopes to achieve in the long-term. For business it's best to write them down as it acts as roadmap of a journey with an intended destination. The destination is always to have a thriving stable & financially able business. Now more than ever it's important to leverage on Social Media as a Marketing Strategy. This article aims to help you understand; How to come up with a Social Media Strategy Why a Social Media Strategy is important? 5 key factors you need to identify when coming up with a social media strategy; Goal/ Objective Key Performance Indicator's Target Audience Social Media Platform Content Format Identify your goal/ objective Goals vary between different brands and eventually can shift to something different over time. On the onset it’s an objective to achieve Brand awareness. Moving forward the following can be set as achievable objective(s); generate leads, ge

The current state of the world has ensued so much anxiety, uncertainty, fear & overwhelming thoughts for everyone.  ‘When will our lives get back to normal?’ ‘How will our lives be post COVID 19?’ Everyone is looking out for the next update either on social media or broadcast media hoping for a glimpse of hope of better days to come. Currently both brands and consumers have been affected by the pandemic. Some businesses are completely at a halt others have an option to work from home while others are totally overwhelmed as they are key service providers. It’s now more clear than ever that every brand should have digital presence.  Being sales pushy for now really just won't seem ideal, how about consider to be a voice of affirmation through what you post on your Social Media feed. Some key things to take into consideration; What’s your tone of communication ? Consider being empathetic & encouraging. Provide a value add for the consumer dire

To delve into paid advertising a business has to identify; Target audience based on (age, gender, interest), Duration the Ad will run, Location, Budget and a Goal it intends to achieve. The goals can include; drive traffic to their website, an increase visitor/walk-ins, grow following, generate leads, increase sales. Below is a break-down of how you can go about it based on the platform of your choice. Facebook/Instagram Suitable for both Business to Business marketing & Business to Customer marketing. Ensure your Instagram account is a business profile and is connected to the Facebook page. Once you set up Ad on Facebook it runs simultaneously on Instagram. You can choose to boost your page or boost a particular post. The boosting option allows you to include; no. of days Ad should run, audience, interest, location. Alternatively use FacebookAd Manager (a mobile app is available as well). On Ad Manager the Ad runs for a minimum of 7 days and guarantees better resu