Customer Reviews are definitely changing the narrative of the reputation of brands on social media. Each brand is currently growing it's presence online and their reputation through reviews defines if customer(s) will visit/purchase or not. As a business/brand one should monitor mentions/reviews as it will help repackage or redefine what they have to offer. A positive review is a huge plus, a negative review lets one take some steps back to know what to do to avoid re-occurrence of the situation. The reviews also serve as great content (User Generated Content) for social media and may be more relateable to your followers or new user thus prompting them to make a purchase or request for a service offered. Always respond to reviews, in the event whereby it's a negative review NEVER delete it. Engage with the party to see how as a brand/business you can make it up to them. Each day as you interact with different brands & service providers always leave a review
Digital is evolving each day and I have a chance to learn & Share through this platform. Get to learn Social Media Marketing, Content Marketing, SEO, Paid Advertising and so much more in the Digital Space. Lets engage I do appreciate your comments.