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Showing posts from October, 2020

5 Tools to Navigate Digital Marketing Successfully.

We all have 24 hours in a day and if there's a way to be able to do something and save up on time then why not. Digital is evolving each day and we all need to make the most of it to achieve tangible results. Tools are the go to as they create efficiency &convenience not only for an individual but for a team/organization at large. In the article we break them down into five tools; Management Tools Scheduling Tools Analytics Tools Listening Tools Designing Tools Management Tools For management tools break it down into teams & social media & content. Team management is whereby the team is aware of tasks at hand, what are their individual responsibilities, their deliverables & deadlines. Some apps to Consider; A Google Spreadsheet Asana Whether you have an In-house team or you Outsource your Digital Marketing service it is of value to be able to manage all platforms under one app. Different apps offer different value proportions overall you get to plan and schedule con

Analytics For Digital Marketing & Why It Is Important.

' Measurement is the first step that leads to control and eventually to improvement. ' ~James Harrington We are constantly working towards achieving set goals and ensuring that our businesses are positioned for long-term success. We forget to check what is working, how it's working and most importantly the impact made.  In the article we will cover; What is Analytics for Digital Marking? Analytics- What to look out for. Importance of Analytics. In your Digital Marketing strategy it is important to have a goal and not get into it blindly. The goal will proceed to give you better understanding of the data in your analytics. Businesses with web/blog presence use Google Analytics to capture all necessary insights. All social media platforms have inbuilt insight tool for analytics but you can also use paid tools which provide diverse results.Google Analytics gives you a break down clustered into five; Take time to understand the results from the five clusters and make necessary