So many words can be used to describe the value of Influencer marketing; it is convenient, trustworthy, etc. The real question is, IS THERE A FUTURE FOR IT . There so many reasons why its future is uncertain however this two stand out; use of user generated content (UGC) use of brand ambassadors User Generated Content This is definitely a gold mine, if everyone who received a product/service went ahead to post about it to their followers and tagged the person to whom provided the product/service to them imagine just the extent to which the information & experience has been shared. More people get to know about the product but moreover the business is able to understand at what level their customers enjoy the product/service offered. It also gives the business a chance to share to their not yet customers what value they would get. Brand Ambassadors Person/People who already particularly identify with your brand as a result people who identify to the individual feel as
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