Is there a future for Influencer Marketing.

So many words can be used to describe the value of Influencer marketing; it is convenient, trustworthy, etc.

The real question is, IS THERE A FUTURE FOR IT. There so many reasons why its future is uncertain however this two stand out;

use of user generated content (UGC)
use of brand ambassadors

User Generated Content
This is definitely a gold mine, if everyone who received a product/service went ahead to post about it to their followers and tagged the person to whom provided the product/service to them imagine just the extent to which the information & experience has been shared. More people get to know about the product but moreover the business is able to understand at what level their customers enjoy the product/service offered. It also gives the business a chance to share to their not yet customers what value they would get.

Brand Ambassadors
Person/People who already particularly identify with your brand as a result people who identify to the individual feel as though they could use the product since they can connect with the ambassador or the brand had them in mind. This also helps you keep in touch with your potential/existing clients because you are in direct communication with them or communicate directly to someone who they can relate to.

Use of either UGC or brand ambassadors or both is definitely one long term marketing channel businesses should draw strategies across since its advantages speak for themselves and definitely cost efficient.

Hope you find this article helpful. Comment & Share.

Comments

A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind. The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a 65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for. Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

11 Red Flags That will Derail Your Digital Marketing Efforts.

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency ...

6 Green Flags That Can Impact Your Digital Marketing Efforts.

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take ...

thee haven

Search This Blog