The ability to cultivate
& incorporate new habits in our lives begins with having the right mindset.
New habits are formed by reading, spending time with different minded people or
a new place, learning or upgrading a skill. Learning not only improves our lives
professionally but also individually thus impacting out output.
Amongst many people all
over the world setting the goal ~learn a new skill~ at the start of a new year
or every new month is top on their planner. Getting better at a skill s one of
the most rewarding feelings for any individual/business owner.
Learning/improving a skill ranks you higher, you get paid better, is a chance for
a job at a bigger company. What skill have you set out to learn or upgrade?
The current job market is
looking for people skillful in; content & article writing, web &
graphic design, photo & video editing, digital marketing. How about setting
aside a few hours of your day to learn one of this skills. The skills are
profitable as you can work as a freelancer or employee in a company. There are
many online learning platforms both paid & free that you will discover; Fiverr,
Skillshare, Google, Coursera, HubSpot.
Fiverr offers a great
learning platform with different tutors & a variety of courses to choose
from;
- Graphic Design
- Video & Photography
- Business
- Writing
- Websites
There’s no monthly
subscription, you get to pay for the course only, learn more.
All skills as mentioned above work simultaneously and are necessary for any business to succeed. Content writing is a component of digital marketing that involves creating copy written captions/graphic format for blogs, social media posts, for email & website. Digital marketing entails;
Social Media Management-
managing multiple social media accounts, responding to comments &
inquiries, schedule posts, perform analytics & reporting of weekly/monthly
activities across the different platforms.
Search Engine Optimization-is
when your content ranks higher on search results. Do your research on what
content formats accompanied with good copy of well spread keywords will get
your brand known.
Email Marketing-is a
one-on-one marketing channel for businesses that have newsletters, coaching
sessions, educational material, seminars as part of their service.
Media Buying- running
paid campaigns to achieve a specific target i.e. increase sales, increase site
traffic, create brand awareness. You can use Google AdWords or individual
Social Media ad channels.
Creating & Editing of
video and photos-every Social platform requires a form of graphics either in
photo/video format, quality always wins the day. Create & capture content
that will always catch the eye, it’s the best way to achieve brand identity.
Don’t slack, start that
course today & make sure you get to the very end. Your future self will be
grateful for the decisions you make today.
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