Skip to main content

Where to Learn Essential Skills For Today's Job Market.



The ability to cultivate & incorporate new habits in our lives begins with having the right mindset. New habits are formed by reading, spending time with different minded people or a new place, learning or upgrading a skill. Learning not only improves our lives professionally but also individually thus impacting out output.

Amongst many people all over the world setting the goal ~learn a new skill~ at the start of a new year or every new month is top on their planner. Getting better at a skill s one of the most rewarding feelings for any individual/business owner. Learning/improving a skill ranks you higher, you get paid better, is a chance for a job at a bigger company. What skill have you set out to learn or upgrade?

The current job market is looking for people skillful in; content & article writing, web & graphic design, photo & video editing, digital marketing. How about setting aside a few hours of your day to learn one of this skills. The skills are profitable as you can work as a freelancer or employee in a company. There are many online learning platforms both paid & free that you will discover; Fiverr, Skillshare, Google, Coursera, HubSpot.

Fiverr offers a great learning platform with different tutors & a variety of courses to choose from;

  • Graphic Design
  • Video & Photography
  • Business
  • Writing
  • Websites

There’s no monthly subscription, you get to pay for the course only, learn more.

All skills as mentioned above work simultaneously and are necessary for any business to succeed. Content writing is a component of digital marketing that involves creating copy written captions/graphic format for blogs, social media posts, for email & website. Digital marketing entails;

Social Media Management- managing multiple social media accounts, responding to comments & inquiries, schedule posts, perform analytics & reporting of weekly/monthly activities across the different platforms.

Search Engine Optimization-is when your content ranks higher on search results. Do your research on what content formats accompanied with good copy of well spread keywords will get your brand known.

Email Marketing-is a one-on-one marketing channel for businesses that have newsletters, coaching sessions, educational material, seminars as part of their service.  

Media Buying- running paid campaigns to achieve a specific target i.e. increase sales, increase site traffic, create brand awareness. You can use Google AdWords or individual Social Media ad channels.

Creating & Editing of video and photos-every Social platform requires a form of graphics either in photo/video format, quality always wins the day. Create & capture content that will always catch the eye, it’s the best way to achieve brand identity.

Don’t slack, start that course today & make sure you get to the very end. Your future self will be grateful for the decisions you make today.

Comments

Popular posts from this blog

Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.   From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research.   What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

6 Green Flags That Can Impact Your Digital Marketing Efforts.

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take ...

7 reasons why you should use Direct Messaging in your Marketing & Communication Strategy.

I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu...