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Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.

 


From the article you will be able to answer;

  1. What is keyword research?
  2. Factor to consider when doing keyword research.
  3. Forms of keyword research.

 

What is keyword research?

What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider;

Google Keyword planner





Keyword Everywhere


SEMrush


Serpstat


Keyword Tool

 


Factors to consider when doing keyword research.

  1. How would a potential customer perform a search? Shift from how you would describe your product or service to understanding the terms that a consumer would use to search your business or a business similar to yours.
  2. Which device would a consumer use to perform a search? Taking note of the device will let you optimize for it and plan better in terms of budget especially when running a Pay Per Click campaign.
  3. Keyword consist of long-tail keywords. Through the long-form keywords, the search engine crawls (search through) all data and presents to the user detailed results that are helpful. The long-tail keywords also attribute to a high conversion rate. Research these keywords with a web browser mindset. If stuck you can also get keyword ideas off related search on Google i.e I used the search term ' team bonding activities '

 


Forms of keyword research.

Keyword research is mostly done for;

  • Paid Per Click(PPC) Campaign

Businesses consider PPC Campaigns to raise awareness about their brand or generate leads. When setting up an Ad Words campaign Google Keyword Planner should be your primary go-to tool for research. As you create keywords it’s also important to note & include negative keywords which will help prevent your ad from matching irrelevant search queries. Serpstat & SEMrush are also helpful when doing research for a PPC campaign. 

  • Website & Search Engine Optimization (SEO)

One reason why research is important during web development and is significant for the website’s existence is the aspect of SEO. Including keywords in content will allow for your website to rank better on search. Google is intent based as such to be able to drive organic traffic to your website your content SHOULD include keywords that matches a user's intent. 

As you research for your website, you can also check what keywords are performing well for your competitor also known as Competitor Analysis. Competitor analysis can be described as defensive offensive strategy. As you research DON'T copy paste what's exactly your competitor is doing, it's meant to inform you on ways you can improve your existing content or get inspiration of how you can tweak your content.

For competitor analysis consider;

  • Serpstat
  • SEMrush


Keyword Research is valuable for boosting sites. Usually, SEO-specialist need to collect semantic kernel to develop a new website or optimize the old one. You wouldn't get the desired result if the semantic kernel is made with errors.

Also, keyword research is useful for text optimization.

Last year we started a project of the full optimization of our blog. We studied our semantics for each post; we find missing keywords and embedded them into text. Since then, we started to optimize all of our content. As a result, a part of organic traffic has increased several times.

~ Ivan Orel -Serpstat

Serpstat provides you a variety of features that will be useful for SEO, PPC & Digital Marketing. They include;
  1. Keyword Research
  2. Keyword Clustering
  3. Site Audit
  4. Competitor Analysis
  5. Backlink Analysis
  6. Rank Tracker
Explore all the tools they have  to offer by taking advantage of their 7 day trial period, use the code THEE_HAVEN 

Conclusion

Keyword research is a vital part of your Digital Marketing Strategy because it’s a huge contributor to your brand visibility for the long term. On a social media platform that your brand is on, ensure as you post out content the captions include keywords. Social Media is an independent search engine and people go onto it in search of different day-to-day items.

Here’s a task search your brand on Google or Social Media and take note of the that results appear. This should let you sit back and re-evaluate what to work on.


Let's engage on twitter.

Thank you for taking the time to read. Leave a comment.

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