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A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind.

 


The article will help you Answer;

  1. What is Visual Content?
  2. Why Visual Content is Important?
  3. Types of Visual Content

 

What is Visual Content?

According to Kim Garst; Visuals express ideas in a snack-able manner. We are visual beings, according to statistics their's a  65% chance that you will remember information with imagery & 10% chance you will remember text based information (source: brain rules).

Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for.

 

Why Visual Content is Important?

Humans have been using visuals for communication since the beginning of time, and the digital age has only made this trend even more prominent. Visual content grabs much more attention than text on every platform, and what is more interesting, today’s fastest growing social networks are visual-based. Visuals are powerful but, as any weapon, they have to be used wisely.

Strong visuals are more than decoration. They are relevant to your audience and consistent on all channels. They are informative, memorable and engaging. Mastering visual Marketing is something that should be done sooner rather than later in the digital age.

~ Marketing Masha

 

Types of Visual Content

  1. Video
  2. Photo’s & Carousels
  3. Instagram & Facebook stories
  4. Infographics
  5. Gifs
  6. Memes

 

Video

There is a day-to-day increase in demand of video. It’s one of the best content formats as it’s attributed as Relatable & Memorable. Explore TikTok & IGTv that allows one to create short form videos. The beauty of this is they can be shared across other platform to reach a wider audience. YouTube is a great choice for long form videos as it’s everyone go to resource for education & entertainment.

Some forms of Video you can create;

Source: Hubspot


Tools you can use to create video

Invideo


Wave

Here are some statistics detailing the consumption of video;

 

Source: Serpwatch


Photo’s & Carousels

Photo's are a great way to communicate with your audience through the different aspects that the photo can portray or colors that make up the photo. I particularly love photos that incorporate an aspect of nature. You can opt for photography, use copyright free images or create through different apps available. You can post a sequence of images also known as Carousels. The beauty about this is not having to cluster everything on one image rather creating multiples that will communicate to your audience better & more effectively.

Tool to create Images online

Canva


Tools for copyright free images

Burst


Unsplash


Pixabay

 


Instagram & Facebook Stories

Don’t we all love the stories feature. They have a life span of 24 hours but you can move your stories to the highlight feature on Instagram where they last a life time and your audience can have access whenever they want. Aim to have your highlights contain information that would answer frequently asked questions by your audience, it’s time saving. More features you can explore on stories; stickers, location tag, polls. The features are not only valuable to businesses but also your audience, polls are a great way to understand and know your audience while through the location tag a customer can easily find your business if it's in their location.

 

Infographics

This visual format has in the recent years become common and is used to inform data form of content. We are in an age where our decisions are informed by data that we consume & infographics make it so visual without feeling overwhelmed with so many words to keep in mind.

Tools you can use to create infographics

Canva


Vengage

 


Visme


Gifs

This visual format allows you to react to something in the most personable & fun way possible. You can respond with a Gif on most of the Social Media platforms or create personalized ones through Giphy.


Conclusion

In the words of Jessica Gioglia; Want to make your visual content more engaging to your consumers? Focus on being useful. In any format of visual content you create keep the end user in mind as it will provide a much more informed guide. Feel free to try out if not all at-least two formats of visual content and take note of how it impacts engagement.


Let’s engage on Twitter.

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