thee haven

  A blog is a type of website consisting of long-form content that is text-based usually from a writer's personal point of view. The point of interaction is usually through comments from your readers. All industries/businesses can leverage blogging as part of their marketing strategy. The ingredients to a great blog are; Catchy Headline. A detailed Body that includes an Introduction and an in-depth discussion of the Subject. Incorporate graphics in the subject for easy flow. A Call To Action. A Conclusion that includes a Summary of the Subject of discussion, Thank you note to your readers. Just as any other form of content CONSISTENCY is key in blogging, consider publishing an article once a month on a minimum. Here are some statistics about blog consumption; Let's dive in on how you can begin your blogging journey; How to blog. How to attract people to your blog. Benefits of blogging. How to blog As you begin to write begin by calling out the reader, it allows you to capture

It's been months since the onset of COVID19. The first phase was the uncertainty of what to do as a brand on Social Media which triggered varying options; pausing all Social Media activities not to appear tone-deaf or stay the course with activities and adjusting to fit the situation. Adjusting to mean you view your brands Messaging & Content from a customer's point of view by answering; Would a customer be interested in purchasing this at the moment? What is the customer's financial position? Would our messaging come across as a sale message or a source of inspiration? How would the messaging & current situation affect the 'Internal Customer'? To continue on the journey of building your brand on Social Media in the New Normal, let's consider the following;  A Change in Messaging Shift Goal if Necessary Try out Different Content Format Analyse Competition Analyze Results 1. A Change in Messaging One thing is for sure being salesy currently doesn't cu