A brand community comes into existence when there's interaction/conversation with its customer(s)/consumer almost on a daily basis. It grows gradually & consists of different minded people with different interests and likes. Building a community is about being; Consistent & Intentional through those everyday posts that spark conversations, emotions, an urge to want to learn more, an urge to share an experience both good or bad. A community is not a space where you keep pushing products rather is a space that allows your consumers to engage with each other/ you engage with your consumers. What counts as community for a brand; 1. Social Media through no. of followers, twitter lists, Facebook page/group following. 2. Signups to a newsletter/ email list. 3. Downloads to an e-book/app 4. Subscribing to YouTube channels/ podcasts Social media has made it easier as the conversations are real-time through avenues such as Twitter/ Instagram polls or feedback requ
Digital is evolving each day and I have a chance to learn & Share through this platform. Get to learn Social Media Marketing, Content Marketing, SEO, Paid Advertising and so much more in the Digital Space. Lets engage I do appreciate your comments.