A brand community comes into
existence when there's interaction/conversation with its customer(s)/consumer
almost on a daily basis. It grows gradually & consists of different minded
people with different interests and likes. Building a community is about being;
Consistent & Intentional through those everyday posts that spark conversations,
emotions, an urge to want to learn more, an urge to share an experience both
good or bad. A community is not a space where you keep pushing products rather
is a space that allows your consumers to engage with each other/ you engage
with your consumers.
What counts as community for
a brand;
1. Social Media through no. of
followers, twitter lists, Facebook page/group following.
2. Signups to a newsletter/
email list.
3. Downloads to an e-book/app
4. Subscribing to YouTube
channels/ podcasts
Social media has made it
easier as the conversations are real-time through avenues such as Twitter/
Instagram polls or feedback requests either on Facebook/ Instagram stories or
on the actual feed. Different platforms work differently for brands thus
establish one to which you can grow a community, this is entirely based on the
platform to which your audience is at. A brand's interaction with its customers
should be more than just that moment of sale.
Communities created through
Social Media are of advantage because;
1. Act as an assists for
marketing strategy through word of mouth. A satisfied customer is likely to
recommend a potential customer.
2. It allows your consumers be
part of something thus fosters brand advocacy.
3. It provides an avenue for
feedback as you interact with your consumers.
4. Serve as support group space
on various subjects i.e. healthy eating,
working out, mental health, hair care & skincare.
5. Serve as a space where
professional like-minded people share i.e. twitter chats
Based on your interests you
can find different communities to be part of on different Social Media
platforms. Don’t be a loner you’d be surprised how much your contribution to a
community would be helping someone else.
Thank you for taking time to read.
Thank you for taking time to read.
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