thee haven

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you c

The greatest revolution in this era has got to be on marketing. Gears have shifted from print, radio and Tv to Social Media Marketing, Email Marketing, Influencer Marketing amongst many other latest marketing technologies. However certain aspects still have to prevail Customer Service & Experience. Business owner(s) & Entrepreneur(s) are definitely realizing the impact social media presence has in their businesses. Subject of significance however would be, What's the customers experience on the platform? Does the team that handles your social media respond to their inquires, how do they respond, do they feel as though they are part of your brand, does your brand communicate & engage with them etc. Customer Service and Customer Experience are definitely  the greatest defining factors that moving forward will define your brand in the social space. The value of being engaged with your followers is that you learn what they expect of you as a brand, what they think

Personally i opened  my twitter account in 2011 after some time just stopped using it and embarked on using it late last year and couldn't help but notice the difference and all the new added features. It's one great platform especially for businesses, maximizing on all features will definitely show results in time. Retweet & like/favorite are two features that have great value. Enables interaction between your followers. which lets you know that they are in touch with what you offer as a product/service. Other features to build upon; Pinned tweet-  for businesses this is a life saver since you could make the pinned tweet be the one that describes what your business is all about. Polls- helps when carrying out a survey and need to gather information from your followers. Moments- using multiple pictures and tweets shared to create a story i.e explaining what your businesses is about,sharing about an event etc Lists- helps you cluster a group of people with

All businesses have taken the route to having a social media presence/ platform they can interact with their audience. As a business, Have you taken the time to understand your audience? Does your content appeal to them? Both Facebook & Instagram exhibit almost the similar behavior in terms of audience. Questions When is the right time to make a post? When is the right time/day to pay for a paid post/ad? When should you engage/interact with users i.e contest, challenges? Observations Most people tend to be online between 12 pm -2 pm and 10 pm-1 am. However may vary in age group THUS your target market. The time frame therefore enables you to know when would be the right time to pay for ads on the platforms. Thursday-Sunday has many people online...serves as a good time to make a buzz about what your product/service is all about. Hence best time to engage with your followers as well. Growing your audience is a gradual step. The same audience will be your source of inc