Making the most out of Twitter.

Personally i opened my twitter account in 2011 after some time just stopped using it and embarked on using it late last year and couldn't help but notice the difference and all the new added features. It's one great platform especially for businesses, maximizing on all features will definitely show results in time.

Retweet & like/favorite are two features that have great value. Enables interaction between your followers. which lets you know that they are in touch with what you offer as a product/service.

Other features to build upon;
Pinned tweet- for businesses this is a life saver since you could make the pinned tweet be the one that describes what your business is all about.

Polls- helps when carrying out a survey and need to gather information from your followers.

Moments- using multiple pictures and tweets shared to create a story i.e explaining what your businesses is about,sharing about an event etc

Lists- helps you cluster a group of people with particular interest i.e your competitors, people interested in a particular product/service that you are offering.

Chats- this helps in establishing a community of people interested in what you offer, get new followers, raise awareness about your brand i.e establish a chat with the hashtag re-branding and initiate input and exchange of ideas with your followers.

Greatest value is that you are able to get insights on how your tweets are performing and how people are interacting with information available on your platform.

Comments

11 Red Flags That will Derail Your Digital Marketing Efforts.

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency ...

Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business. From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research. What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

Where to Learn Essential Skills For Today's Job Market.

The ability to cultivate & incorporate new habits in our lives begins with having the right mindset. New habits are formed by reading, spending time with different minded people or a new place, learning or upgrading a skill. Learning not only improves our lives professionally but also individually thus impacting out output. Amongst many people all over the world setting the goal ~ learn a new skill ~ at the start of a new year or every new month is top on their planner. Getting better at a skill s one of the most rewarding feelings for any individual/business owner. Learning/improving a skill ranks you higher, you get paid better, is a chance for a job at a bigger company. What skill have you set out to learn or upgrade? The current job market is looking for people skillful in; content & article writing, web & graphic design, photo & video editing, digital marketing. How about setting aside a few hours of your day to learn one of this skills. The skills are profitab...

thee haven

Search This Blog