Skip to main content

Making the most out of Twitter.



Personally i opened  my twitter account in 2011 after some time just stopped using it and embarked on using it late last year and couldn't help but notice the difference and all the new added features. It's one great platform especially for businesses, maximizing on all features will definitely show results in time.

Retweet & like/favorite are two features that have great value. Enables interaction between your followers. which lets you know that they are in touch with what you offer as a product/service.

Other features to build upon;
Pinned tweet- for businesses this is a life saver since you could make the pinned tweet be the one that describes what your business is all about.

Polls- helps when carrying out a survey and need to gather information from your followers.

Moments- using multiple pictures and tweets shared to create a story i.e explaining what your businesses is about,sharing about an event etc

Lists- helps you cluster a group of people with particular interest i.e your competitors, people interested in a particular product/service that you are offering.

Chats- this helps in establishing a community of people interested in what you offer, get new followers, raise awareness about your brand i.e establish a chat with the hashtag re-branding and initiate input and exchange of ideas with your followers.

Greatest value is that you are able to get insights on how your tweets are performing and how people are interacting with information available on your platform.

Comments

Popular posts from this blog

Social Media Marketing Vs Influencer Marketing.

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you ...

7 reasons why you should use Direct Messaging in your Marketing & Communication Strategy.

I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu...

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided   A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so mu...