Skip to main content

Online Audience.

All businesses have taken the route to having a social media presence/ platform they can interact with their audience. As a business, Have you taken the time to understand your audience? Does your content appeal to them? Both Facebook & Instagram exhibit almost the similar behavior in terms of audience.



Questions
When is the right time to make a post?
When is the right time/day to pay for a paid post/ad?
When should you engage/interact with users i.e contest, challenges?

Observations
Most people tend to be online between 12 pm -2 pm and 10 pm-1 am. However may vary in age group THUS your target market. The time frame therefore enables you to know when would be the right time to pay for ads on the platforms.
Thursday-Sunday has many people online...serves as a good time to make a buzz about what your product/service is all about. Hence best time to engage with your followers as well.

Growing your audience is a gradual step. The same audience will be your source of income and eventually be a good return on in investment (ROI) both for your business and individually.

Identify with your audience today.

Comments

Post a Comment

Popular posts from this blog

Social Media Marketing Vs Influencer Marketing.

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you ...
4 comments
Read more

7 reasons why you should use Direct Messaging in your Marketing & Communication Strategy.

I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu...
2 comments
Read more

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided   A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so mu...
2 comments
Read more