What makes you standout? What makes you buy from a specific brand/service provider? What makes you the best candidate of choice after a job interview? Our lives are made up of the different decisions we make, whether good or bad & that is how Search Engines work. In this article we discuss; what is SEO & tools used & why it is important. What is SEO & tools used. Search Engine Optimization is the ranking of a website by a search engine. The different web browsers have the Search engines Google or Bing. The search engine first performs a crawl of the different sources of information that make up the web. It is then followed up with indexing which is a record of the content that will be presented based on search made. Ranking- providing pieces of content that answer the query, this is the last step performed by the search engine. Different sites are shown as a result of your query & you get to choose which one answers your question best. The results that appea
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