Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc. Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails. Influencer's can be classified into; Micro influncer Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers. Advantage of choosing to collaborate with them; they are affordable. high engagement rate. Macro influncer This group comprise
Digital is evolving each day and I have a chance to learn & Share through this platform. Get to learn Social Media Marketing, Content Marketing, SEO, Paid Advertising and so much more in the Digital Space. Lets engage I do appreciate your comments.