The evolution of marketing.

Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc.

Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails.

Influencer's can be classified into;

Micro influncer

Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers.
Advantage of choosing to collaborate with them;

they are affordable.
high engagement rate.

Macro influncer

This group comprises of people who are well known or celebrities therefore, choosing to partner with them will increase your brands visibility & awareness. Usually have a following of atleast 100k and above.
Most Kenyan influncers whose following ranges from 30k and above fall under this category as their following keeps growing rapidly on both Instagram & Youtube.
Not all brands can afford to do collaboration with this category since it could be very costly, however it would be the best choice if you want to create a buzz & have people taking about your product or service.

Recently a new category of influncers has emerged: NANO influncer. They could have a following of less than 1 thousand or a following ranging between 1k - 5k. Their words sound as authentic as a friends recommendation and is almost similar to word of mouth. This category is convenient, affordable & flexible for brand who deal with hand i.e crafted items.

Whichever category as a brand you choose to engage with a key factor to consider is would the influncer use your product or service

Thank you for taking the time to read. Comment & Share!!!

Comments

Social Media Marketing Vs Influencer Marketing.

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged. Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s). Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you ...

The value of Google Business Page for your business.

As a business owner/entrepreneur you set yourself out to learn and grow on how to handle different aspects of your business & individually. One of the greatest aspects of a business is social media presence which greatly defines what the business is about. Social media serves as a bridge of connection between one's business and potential clients. One of the most valuable social platforms is Google My Business that allows creation of a business page. A Google Business Page serves great purpose for once business, its values include; 1. Gives your business better position on Google search results. As you are making posts on the page make sure to include keywords that clients would use to search for your business or a business that matches product or service you are offering. 2. Insights in regard to how many people searched your business, the actions they took, the views your page got, returning customers etc. 3. It displays the most useful information about your business ...

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so mu...

thee haven

Search This Blog