The evolution of marketing.

Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc.

Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails.

Influencer's can be classified into;

Micro influncer

Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers.
Advantage of choosing to collaborate with them;

they are affordable.
high engagement rate.

Macro influncer

This group comprises of people who are well known or celebrities therefore, choosing to partner with them will increase your brands visibility & awareness. Usually have a following of atleast 100k and above.
Most Kenyan influncers whose following ranges from 30k and above fall under this category as their following keeps growing rapidly on both Instagram & Youtube.
Not all brands can afford to do collaboration with this category since it could be very costly, however it would be the best choice if you want to create a buzz & have people taking about your product or service.

Recently a new category of influncers has emerged: NANO influncer. They could have a following of less than 1 thousand or a following ranging between 1k - 5k. Their words sound as authentic as a friends recommendation and is almost similar to word of mouth. This category is convenient, affordable & flexible for brand who deal with hand i.e crafted items.

Whichever category as a brand you choose to engage with a key factor to consider is would the influncer use your product or service

Thank you for taking the time to read. Comment & Share!!!

Comments

Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business. From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research. What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind. The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a 65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for. Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

11 Red Flags That will Derail Your Digital Marketing Efforts.

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency ...

thee haven

Search This Blog