The evolution of marketing.

Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc.

Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails.

Influencer's can be classified into;

Micro influncer

Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers.
Advantage of choosing to collaborate with them;

they are affordable.
high engagement rate.

Macro influncer

This group comprises of people who are well known or celebrities therefore, choosing to partner with them will increase your brands visibility & awareness. Usually have a following of atleast 100k and above.
Most Kenyan influncers whose following ranges from 30k and above fall under this category as their following keeps growing rapidly on both Instagram & Youtube.
Not all brands can afford to do collaboration with this category since it could be very costly, however it would be the best choice if you want to create a buzz & have people taking about your product or service.

Recently a new category of influncers has emerged: NANO influncer. They could have a following of less than 1 thousand or a following ranging between 1k - 5k. Their words sound as authentic as a friends recommendation and is almost similar to word of mouth. This category is convenient, affordable & flexible for brand who deal with hand i.e crafted items.

Whichever category as a brand you choose to engage with a key factor to consider is would the influncer use your product or service

Thank you for taking the time to read. Comment & Share!!!

Comments

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