thee haven

Brand personality comes to existence when the brand can be identified with human characteristics; unique, fun, creative, friendly, caring, trustworthy, straightforward. The best way to establish any form of relationship is through connecting with one’s character and for a brand to be able to identify its personality that’s the beginning of their journey with their customers. On the onset personality may be unknown, however gradually as strategies are put in place i.e. marketing & branding, niche is identified & understood the brands personality is distinguished. Personality has to be consistent throughout all communication and branding strategies. Some identifiers of personality are; logo, font, image & design style, product packaging, tagline. A psychologist Jennifer Aaker identifies 5 broad brand personalities; Sincerity - a brand that’s thoughtful as it interacts with its customers Excitement - a brand that is fun, enjoyable. Consumers always looking forw

The beginning of content strategy is distinguishing which Social Media platforms will be ideal to reach & interact with your audience. Google provides a platform called Google My Business. Once you set up your page and it’s verified your business will be visible on Google search listing. The following is necessary to set up a page; A brief description about your business. Location in reference to Google Maps. Choose business category. Brand logo. Time schedule. After verification you can make posts such as; Product post - it includes a photo/video, product name optional information includes price, additional information. Update post - it includes a photo/video & description. Offer Post – it includes a photo/video, offer title, offer duration, optional information includes coupon code, link to redeem, additional offer information. Event Post – it includes a photo/video, event title, date & time optional information includes additional information.