Google My Business as a Content distribution Channel.

The beginning of content strategy is distinguishing which Social Media platforms will be ideal to reach & interact with your audience. Google provides a platform called Google My Business. Once you set up your page and it’s verified your business will be visible on Google search listing. The following is necessary to set up a page;

A brief description about your business.
Location in reference to Google Maps.
Choose business category.
Brand logo.
Time schedule.

After verification you can make posts such as;

Product post- it includes a photo/video, product name optional information includes price, additional information.
Update post- it includes a photo/video & description.
Offer Post – it includes a photo/video, offer title, offer duration, optional information includes coupon code, link to redeem, additional offer information.
Event Post – it includes a photo/video, event title, date & time optional information includes additional information.

All posts have an optional button which acts as a call to action. It offers the following option; Call now, Sign up, Learn more, Order online, Book, Buy.

Key importance while making posts is to always include keywords that a potential customer would use to search your business. Once a customer makes a search the following will be visible to them; reviews, photos of the business, call option & direction.

A business being present on GMB is valuable because;

The platform provides detailed insights which include; most engaging posts, people who have contacted the business, requested for direction, queries made by customers that resulted into your business being a result on Google Search.
High ranking on Google search results & Google maps.
The platform provides reviews & ratings given by customer thus making your brand more credible.
Through use of keywords the business is better positioned on search results and grows organically.
Always keep your posts consistent and if possible in sync with the brand Social Media platforms.

*GMB – Google My Business

Thank you for taking the time to read.

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