thee haven

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency

As a business owner or someone managing a brand on social media, the ultimate goal is to make a sale. It's important to think as though you are the end consumer, & how you would interact with the brand. Lead Nurturing allows you to nurture potential leads with the aim of converting them into buying customers. Here are statistics why you should consider Lead Nurturing; 96% of visitors who visit your website are not ready to buy- but are willing to provide contact information for valuable information. ( Marketo ). 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing( Ascend2 ). Lead nurturing emails get 4-10 more responses. 80% of new leads never convert to sales. The statistics above are an indication you shouldn't stop at lead generation proceed to nurture for greater value and return for your business. In the article will answer; What is Lead Nurturing? Lead Nurturing Techniques. Importance of Lead Nurturing. What is Le