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Lead Nurturing: 4 Techniques How To Nurture Leads.

As a business owner or someone managing a brand on social media, the ultimate goal is to make a sale. It's important to think as though you are the end consumer, & how you would interact with the brand. Lead Nurturing allows you to nurture potential leads with the aim of converting them into buying customers. Here are statistics why you should consider Lead Nurturing;

  • 96% of visitors who visit your website are not ready to buy- but are willing to provide contact information for valuable information. (Marketo).
  • 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing(Ascend2).
  • Lead nurturing emails get 4-10 more responses.
  • 80% of new leads never convert to sales.

The statistics above are an indication you shouldn't stop at lead generation proceed to nurture for greater value and return for your business. In the article will answer;

  1. What is Lead Nurturing?
  2. Lead Nurturing Techniques.
  3. Importance of Lead Nurturing.


What is Lead Nurturing?

Lead Nurturing is the process of acquiring a consumer's details, needs & pain points and using the information to respond to them based on their need. Use specific questions as a guide;

  • Do they have a particular preference ie color, scent?
  • Do they have allergies?
  • What would be the side effects especially if you sell different products/services? Is there a downside/upside to using the product? 


Lead Nurturing Techniques.

In content creation, create content that will help the consumer navigate their way through the different stages of the buying journey. Nurturing happens between the Awareness Stage & Consideration Stage. Between both stages, you get to understand the consumer's why & provide them the necessary information on how your product/service will be of value to them. 


source: Hubspot


Lead Nurturing is a process followed by marketing teams to accelerate the purchase decision of buyers and pass more qualified leads through the sales funnel. Having a structured and defined nurturing process helps businesses get more sales-ready leads at a lower cost. 

In this digital age, leading nurturing is more about helping your future customers make informed decisions by providing information at various touchpoints. It shows you care about them, know how to solve their problems, and makes them feel valued& looked after. It helps your brand stand out, increase brand awareness, and raises the brand trust factor. 

Nurturing ensures your buying journey is made as easy, seamless, and interactive to provide a memorable customer experience.

Smita Poojary~ Digital Marketing Specialist


Here's an example;

A brand posts about a webinar that will entail learning skills to navigate Digital Marketing. In the end, include a Call To Action (CTA) for the participants to leave their contact information or book/schedule a consultation. Through the CTA you get to understand the consumer's need further and proceed to share with them value add packages which will help them learn more about the subject in detail. The value add packages are at a cost.


Text messaging is the most valuable technique for lead nurturing. Here are some options;

  • Email Marketing
  • WhatsApp for Business
  • Facebook Messenger
  • Chatbots/Live chat on websites

All the above can be CTAs in all the content that you share either on social media or on your website. On Facebook, you have the option to use Messenger or WhatsApp for business as the direct CTA for a business page you create. Remember to incorporate Frequently Asked Questions on both to make life easier.

Email & Chatbots/Live chat are ideal for businesses that use/have e-commerce/website. Live chat/ Chatbots give people a way to get in touch with you in case they would like more information or help navigating the site. Email works for almost all options; discount offers, educational information & updates (newsletter), follow-ups.

On Social Media ensure you have a CTA on your posts on your bio. Give people the next place to get more information or complete their buying journey. On Facebook, you get the option to include a CTA in every post ' get message '. On Instagram, ' link on bio ' always does the trick.

Read more on use of Text Messaging in your Marketing Strategy here.


Importance of Lead Nurturing

  • It puts you at the front of the consumer's mind. It's a great feeling that anytime one wants to make a purchase your brand comes to mind or is suggested to someone. Remember the entire buying process is important not just the moment of sale, be sure to make it memorable.
  • Your brand/business is considered customer-centric. Consumers are really keen on experience nowadays. The nurturing process lets you appear that you are interested in helping and creating a relationship with the consumer.
  • Quality conversions for your business. Nurturing allows you to be sure that there will be actual conversions at the very end. In some instances it's not immediate but if a consumer buys months later after a conversation heck you put in the work.


Just as we nurture ourselves to be the best version for the future your business requires the same level of energy. Keep digging deeper as relationships fostered in result create a community that would be one of the greatest achievements for your business.


Thank you for taking the time to read. Remember to leave a comment.

Stay Safe.



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