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Showing posts from October, 2019

Social Media Auditing.

Social Media Auditing entails evaluating a brand’s activities on their Social Media platform(s) taking note of what they are doing right at the same time also noting what they can improve/introduce to make them more relevant. Social Media Auditing can also include auditing of the brands website as it also plays a role on social media especially driving traffic i.e.   E-commerce ‘customer(s) views an Ad on Facebook/Instagram/ Twitter then theirs’s a link from the post that directs them to the website.’ The auditing can be carried out either by an individual or a team whom can be the in-house Social Media Marketing team of the brand or an outsourced Social Media Marketing team. As a Social Media Marketing team the mandate is creating a Social Media strategy, execute it and eventually be able to show results based on the marketing goals set.   Once all stages of social Media Marketing are carried out it’s important to analyze how people have engaged with your brand’s content. Th

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided   A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so much build