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The return customer.


A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs;

  • It solved a long term problem the person had encountered
  • Convenience
  • Amazing customer service
  • Affordably priced
  • Taking into consideration the feedback provided  


A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated.



My experience as a return customer.

“Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase.
I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so much build up thus this product really made me happy. The product served me 6 months so I had to restock on some more of it.
The brand was one of the vendors at a hair event sometime in September so I reached out to them prior to let them know I would be making a purchase. However, on the actual day they didn’t have it. The lady at the stand called one of her colleague who I got to talk to and we made an agreement that the product would be delivered on a day of my choice the following week. She further recommended to take two tabs of the product at a discount and it would be free delivery to my location.
The suggestion to take two tabs was cause the brand was ending the production of the product thus the two would serve me longer before I decided on what to use once they run out.”

A brand that puts itself in the customer’s shoes; I was lucky to be that customer.


On your social media don’t forget to always thank your return customer as they contribute a high percentage your brands continued existence over the years.

Thank you for taking the time to read.

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