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5 Tools to Navigate Digital Marketing Successfully.



We all have 24 hours in a day and if there's a way to be able to do something and save up on time then why not. Digital is evolving each day and we all need to make the most of it to achieve tangible results. Tools are the go to as they create efficiency &convenience not only for an individual but for a team/organization at large. In the article we break them down into five tools;

  • Management Tools
  • Scheduling Tools
  • Analytics Tools
  • Listening Tools
  • Designing Tools


Management Tools

For management tools break it down into teams & social media & content. Team management is whereby the team is aware of tasks at hand, what are their individual responsibilities, their deliverables & deadlines. Some apps to Consider;

A Google Spreadsheet

Asana


Whether you have an In-house team or you Outsource your Digital Marketing service it is of value to be able to manage all platforms under one app. Different apps offer different value proportions overall you get to plan and schedule content, view analytics of all the social media platforms you manage as opposed to posting on the platform on a particular day at a specific time. Some apps you can consider;

Agorapulse - It offers 28 days free trial period & has 4 package options; medium, large, x-large & enterprise. The medium package limits you to 10 social profiles while the enterprise profile limits you to 60 social profiles.


Hootsuite - It has 30 free day trial period with 4 package options; professional, team, business & enterprise. The professional package limits you to 10 social profiles while business limits you 35 social profiles.


Buffer - has 3 package options; pro, premium & business, with each package giving you a 14 day free trial period. The pro package is limited to 8 social profiles while the business package is limited to 25 social profiles.


Content calendar's are a life save for every individual/team managing a social media platform as it ensures their content funnel never runs dry as it is constantly up-to-date. A Google Spreadsheet is an ideal tool to plan all necessary content.


Scheduling Tools

It is a blessings that one can schedule content natively through most social media platforms with the exemption of LinkedIn. The aim of scheduling is to create more time to engage with your audience & leave room to create & research more content. Scheduling tools you can consider are as mentioned above. An addition; 

Facebook & Instagram Creator studio- for Facebook & Instagram.

Tweet Deck- for Twitter


Analytics Tools

Analytics means taking time to examine what has worked based on a certain duration of time taking note of necessary adjustments that need to be made. It is important to check your analytics for both your website & social media constantly to make informed decisions. Read more here.

My favorite tool of choice is Google Analytics. Social Media platforms have inbuilt insight feature alternatively if you are using one of the scheduling tools as mentioned above it will also provide analytics for the platforms it is linked to.


Listening Tools

Through this tool you should be able to discover;

  1. What are your customer's or prospects saying about you?
  2. What keywords are consumers using to identify businesses similar to yours?
  3. Are there new updates in your industry?
  4. Are there new ways to improve service delivery & the products you offer?

Listening lets you stay aware and ahead of any issues that could be looming. Some pointers to guide you;

  1. Set up google alerts for your business name & keywords in your industry to get notifications that let you stay up-to-date.
  2. Carry out keyword research every quarter or after six months. It can be a great source for new ideas. Read more here.
  3. Using a specific hashtag to be able to track the ongoing conversations. A great tool for this is SocialAlert.

Tools  you can use for Social Media listening;

Sprout Social - It offers you 3 package options; standard, professional & advanced,  with a 30 day trial period.



Awario - It offers you 3 package options.


TalkWalker


Designing Tools

Design is an important component of content creation because it is what your audience gets to engage & interact with. Design can be  crafted through your; website & social media content, flyers & posters, videos & photos. In each design let it describe your personality, distinguish you from a competitor. Options you can consider is have an in-house personnel or outsource the service. Individually you can explore apps such as;

Canva- for design i.e posters, GIFs, slideshows, video


Invideo- for video creation


Take each day to learn and maximize and all the 5 tools to save up on time and get the most done off your day. Thank you for taking the time to read. Remember to leave a comment.

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