The Value of Customer Review(s)

Customer Reviews are definitely changing the narrative of the reputation of brands on social media. Each brand is currently growing it's presence online and their reputation through reviews defines if customer(s) will visit/purchase or not.

As a business/brand one should monitor mentions/reviews as it will help repackage or redefine what they have to offer. A positive review is a huge plus, a negative review lets one take some steps back to know what to do to avoid re-occurrence of the situation. The reviews also serve as great content (User Generated Content) for social media and may be more relateable to your followers or new user thus prompting them to make a purchase or request for a service offered.

Always respond to reviews, in the event whereby it's a negative review NEVER delete it. Engage with the party to see how as a brand/business you can make it up to them.

Each day as you interact with different brands & service providers always leave a review on their social media platforms. Whether it's positive or negative it's valuable information that impacts service delivery for brands and positions them even better as years go by.

Comments

A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind. The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a 65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for. Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

6 Green Flags That Can Impact Your Digital Marketing Efforts.

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take ...

Customer Convenience in the Digital Age.

Customer convenience for a consumer means having access to a product or service in a timely and hassle free manner thus making them happy & satisfied. It's shifting from the purchase stage to factors before & after purchase. For a brand convenience means setting structures in place to ensure service delivery is efficient. The structures include both people and systems hence service delivery is efficient. It also means minimum money injection by business stakeholders because emotions, communication & empathy are the role players in the communication & customer journey. Customer convenience is a huge aspect of a customer's experience. A customer's experience begins from the moment they realize they have a need and a brand takes them through the whole buyer journey. Experience is currently shifting to be the competitive angle between brands and the beauty about it all is that it's not money dependent. Check the article on Customer experience on Social...

thee haven

Search This Blog