Use of Paid Advertising in your Social Media Strategy.

To delve into paid advertising a business has to identify; Target audience based on (age, gender, interest), Duration the Ad will run, Location, Budget and a Goal it intends to achieve. The goals can include; drive traffic to their website, an increase visitor/walk-ins, grow following, generate leads, increase sales. Below is a break-down of how you can go about it based on the platform of your choice.

Facebook/Instagram

Suitable for both Business to Business marketing & Business to Customer marketing. Ensure your Instagram account is a business profile and is connected to the Facebook page. Once you set up Ad on Facebook it runs simultaneously on Instagram. You can choose to boost your page or boost a particular post. The boosting option allows you to include; no. of days Ad should run, audience, interest, location. Alternatively use FacebookAd Manager (a mobile app is available as well). On Ad Manager the Ad runs for a minimum of 7 days and guarantees better results through wider placement options, specific objectives, easy tracking in the instance of ecommerce where landing page is a website through use of Facebook pixel, wider audience option (look-alike-audience & custom audience). Your Ad will be placed; Facebook/Instagram stories, Facebook/Instagram feed, messenger.

Twitter

Suitable for both Business to Business marketing & Business to Customer marketing. You can promote a tweet with the aim of engagement/conversion or an account with the aim of growing your following (not recommended). Your Ad will be placed; Twitter feed.

LinkedIn

Use of the platform is particularly suitable for Business to Business marketing and aids greatly in lead generation. Your Ad will be placed; LinkedIn feed.

You can also consider use of Google AdWords its affordable and you get a variety of options of Ad placements.

For measurable results one needs to keep checking the Ad’s performance to take note of key elements; which days of the month/time of the day results into high engagement. Test out different periods to know when your Ad performs best. It’s also important to take note how much you spend to be able to determine if you should increase the amount/ reduce the amount or keep the amount the same. Through the money allocated for Ads you should also be able to take note of the conversions thus understand your return on ad spend (ROAS)

Paid Ads are not necessary for all brands however it’s an approach that can aid with brand awareness for a startup with a tight budget.

Thank you for taking the time to read.

Comments

A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind. The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a 65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for. Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

6 Green Flags That Can Impact Your Digital Marketing Efforts.

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take ...

Customer Convenience in the Digital Age.

Customer convenience for a consumer means having access to a product or service in a timely and hassle free manner thus making them happy & satisfied. It's shifting from the purchase stage to factors before & after purchase. For a brand convenience means setting structures in place to ensure service delivery is efficient. The structures include both people and systems hence service delivery is efficient. It also means minimum money injection by business stakeholders because emotions, communication & empathy are the role players in the communication & customer journey. Customer convenience is a huge aspect of a customer's experience. A customer's experience begins from the moment they realize they have a need and a brand takes them through the whole buyer journey. Experience is currently shifting to be the competitive angle between brands and the beauty about it all is that it's not money dependent. Check the article on Customer experience on Social...

thee haven

Search This Blog