Skip to main content

Use of Paid Advertising in your Social Media Strategy.




To delve into paid advertising a business has to identify; Target audience based on (age, gender, interest), Duration the Ad will run, Location, Budget and a Goal it intends to achieve. The goals can include; drive traffic to their website, an increase visitor/walk-ins, grow following, generate leads, increase sales. Below is a break-down of how you can go about it based on the platform of your choice.

Facebook/Instagram
Suitable for both Business to Business marketing & Business to Customer marketing. Ensure your Instagram account is a business profile and is connected to the Facebook page. Once you set up Ad on Facebook it runs simultaneously on Instagram. You can choose to boost your page or boost a particular post. The boosting option allows you to include; no. of days Ad should run, audience, interest, location. Alternatively use FacebookAd Manager (a mobile app is available as well). On Ad Manager the Ad runs for a minimum of 7 days and guarantees better results through wider placement options, specific objectives, easy tracking in the instance of ecommerce where landing page is a website through use of Facebook pixel, wider audience option (look-alike-audience & custom audience). Your Ad will be placed; Facebook/Instagram stories, Facebook/Instagram feed, messenger.

Twitter
Suitable for both Business to Business marketing & Business to Customer marketing. You can promote a tweet with the aim of engagement/conversion or an account with the aim of growing your following (not recommended). Your Ad will be placed; Twitter feed.

LinkedIn
Use of the platform is particularly suitable for Business to Business marketing and aids greatly in lead generation. Your Ad will be placed; LinkedIn feed.

You can also consider use of Google AdWords its affordable and you get a variety of options of Ad placements.

For measurable results one needs to keep checking the Ad’s performance to take note of key elements; which days of the month/time of the day results into high engagement. Test out different periods to know when your Ad performs best. It’s also important to take note how much you spend to be able to determine if you should increase the amount/ reduce the amount or keep the amount the same. Through the money allocated for Ads you should also be able to take note of the conversions thus understand your return on ad spend (ROAS)

Paid Ads are not necessary for all brands however it’s an approach that can aid with brand awareness for a startup with a tight budget.

Thank you for taking the time to read.

Comments

Popular posts from this blog

11 Red Flags That will Derail Your Digital Marketing Efforts.

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency ...

Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.   From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research.   What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

Social Media Marketing Vs Influencer Marketing.

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you ...