3 MUST'S OF CONTENT CREATION.

Social media marketing is definitely redefining marketing strategies for businesses in this day and age. As strategies are discussed as to how to remain relevant one must keep in mind certain factors regarding the content they post and how their followers will interact with it.

As a content creator this 3 are must's for you in regard to the content you post;

Must be Engaging

Is the content that you post going to trigger your followers to like your post, comment on the post, give suggestions or reviews.Posting content that will trigger a reaction from your followers is key when determining what kind of content to post.

Must be Consistent

Your social media following entails people who value either your product or service; Therefore you have to be consistent in posting of your content. Your followers need to be always up to date on all information necessary i.e offers, giveaways, advice, product launch & updates etc. Lack of consistency may trigger them to opt for another service provider because they would feel as though their information channel is lacking what they signed up for.

Must be Valuable/Informative

As you make posts on social media you should keep in mind that your content should be; informative, educative or entertaining to your followers. If your content offers any of the 3 to it's followers then it will definitely trigger engagement which is often one of the primary objectives of a business.

#wednesdaywisdom
"Content is anything that adds value to the reader's life."

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The value of Google Business Page for your business.

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Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged. Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s). Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you c

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so much build

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