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As we go about our daily lives, social media has noticeably become such a great part of it. We get to make friends, network with people in our respective industries, interact with brands that we love and consume and get to stay up-to-date with all necessary information. Different platforms offer different value points that take time to understand and leverage for maximum value. Over the past couple of months Twitter has grown to be my favorite platform. I get to share my thoughts on Digital Marketing and engage in conversations around it. I'm a firm believer of making each day a learning experience. The beauty of the platform is that you are not limited to how many times you tweet or better yet engage within a day. Different people across the world who resonate with 280 characters or less of what you share on your timeline. ' Community is one thing that's not for sale. It must be earned through authentic relationships. '  ~Jessika Phillips The article breaks down how T...

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take ...

We all have 24 hours in a day and if there's a way to be able to do something and save up on time then why not. Digital is evolving each day and we all need to make the most of it to achieve tangible results. Tools are the go to as they create efficiency &convenience not only for an individual but for a team/organization at large. In the article we break them down into five tools; Management Tools Scheduling Tools Analytics Tools Listening Tools Designing Tools Management Tools For management tools break it down into teams & social media & content. Team management is whereby the team is aware of tasks at hand, what are their individual responsibilities, their deliverables & deadlines. Some apps to Consider; A Google Spreadsheet Asana Whether you have an In-house team or you Outsource your Digital Marketing service it is of value to be able to manage all platforms under one app. Different apps offer different value proportions overall you get to plan and schedule con...

' Measurement is the first step that leads to control and eventually to improvement. ' ~James Harrington We are constantly working towards achieving set goals and ensuring that our businesses are positioned for long-term success. We forget to check what is working, how it's working and most importantly the impact made.  In the article we will cover; What is Analytics for Digital Marking? Analytics- What to look out for. Importance of Analytics. In your Digital Marketing strategy it is important to have a goal and not get into it blindly. The goal will proceed to give you better understanding of the data in your analytics. Businesses with web/blog presence use Google Analytics to capture all necessary insights. All social media platforms have inbuilt insight tool for analytics but you can also use paid tools which provide diverse results.Google Analytics gives you a break down clustered into five; Take time to understand the results from the five clusters and make necessary ...

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency ...

As a business owner or someone managing a brand on social media, the ultimate goal is to make a sale. It's important to think as though you are the end consumer, & how you would interact with the brand. Lead Nurturing allows you to nurture potential leads with the aim of converting them into buying customers. Here are statistics why you should consider Lead Nurturing; 96% of visitors who visit your website are not ready to buy- but are willing to provide contact information for valuable information. ( Marketo ). 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing( Ascend2 ). Lead nurturing emails get 4-10 more responses. 80% of new leads never convert to sales. The statistics above are an indication you shouldn't stop at lead generation proceed to nurture for greater value and return for your business. In the article will answer; What is Lead Nurturing? Lead Nurturing Techniques. Importance of Lead Nurturing. What is Le...

  A blog is a type of website consisting of long-form content that is text-based usually from a writer's personal point of view. The point of interaction is usually through comments from your readers. All industries/businesses can leverage blogging as part of their marketing strategy. The ingredients to a great blog are; Catchy Headline. A detailed Body that includes an Introduction and an in-depth discussion of the Subject. Incorporate graphics in the subject for easy flow. A Call To Action. A Conclusion that includes a Summary of the Subject of discussion, Thank you note to your readers. Just as any other form of content CONSISTENCY is key in blogging, consider publishing an article once a month on a minimum. Here are some statistics about blog consumption; Let's dive in on how you can begin your blogging journey; How to blog. How to attract people to your blog. Benefits of blogging. How to blog As you begin to write begin by calling out the reader, it allows you to capture...

It's been months since the onset of COVID19. The first phase was the uncertainty of what to do as a brand on Social Media which triggered varying options; pausing all Social Media activities not to appear tone-deaf or stay the course with activities and adjusting to fit the situation. Adjusting to mean you view your brands Messaging & Content from a customer's point of view by answering; Would a customer be interested in purchasing this at the moment? What is the customer's financial position? Would our messaging come across as a sale message or a source of inspiration? How would the messaging & current situation affect the 'Internal Customer'? To continue on the journey of building your brand on Social Media in the New Normal, let's consider the following;  A Change in Messaging Shift Goal if Necessary Try out Different Content Format Analyse Competition Analyze Results 1. A Change in Messaging One thing is for sure being salesy currently doesn't cu...

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind.   The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content   What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a  65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for.   Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.   From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research.   What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...