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6 Green Flags That Can Impact Your Digital Marketing Efforts.


In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags (read more) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers;

  • Examples of Green Flags
  • Importance of Green Flags

Examples of Green Flags

Green flags to look out for;

Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience.

Interaction with community-we are shifting from it's not just about the followers but creating a community. Take time to interact with each and everyone who leaves a comment on your post, someone who mentions your brand. The interaction makes the consumer feel valued. Explore different style of interaction; emoji's, GIFs or use of audio/video.

Latest company updates-Company updates is information that is important to every customer across Social Media, Company Website & Google Maps. Information that should always be up-to-date;

  1. Working Hours
  2. Location 
  3. Email Address
  4. Contact Details
  5. Product Pricing
  6. Website link
  7. New product/service

Customer Feedback- Feedback is the current influence of all purchase decisions. Your next  customer will look through reviews left before proceeding to make a purchase. Leverage on customer feedback to the fullest as it guarantees results. Sources of feedback; Return customers who in turn become brand ambassadors, creating incentives or partnering with industry fit influencers.

Last date posted on-The activity on your timeline predetermines if a potential will reach out to make an inquiry. As much as possible try stay active and a great way to achieve this is through planning content ahead.

Detailed caption/description-A caption should include; a call-to-action, product/service pricing, product quantity, value of the product/service.


Importance of Green Flags

In order to succeed in social media marketing, there are few green flags you must follow. Use of branded personalized imagery, latest contact details, regular posts, links to relevant website pages are a must. Provide them multiple channels to get in touch with your brand. You can include emails, web chat or dedicated accounts for customer service.

Having consistent tone of voice, high quality content and customer reviews will increase brand trust factor. And always remember to interact with your brand followers. Keep the conversation going.

Smita Poojary ~ Digital Marketing Specialist


Your Digital Marketing strategy should include quarterly audits. Just as you pay attention to the Key Performance Indicatorss leading to your goal, the green flags also attribute towards it's success. Success in Digital marketing is aided by strategy (read more) and using tools necessary to make all functions flow with ease. The audit should cut across the content you share both on social media and website.


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