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Social Media Auditing entails evaluating a brand’s activities on their Social Media platform(s) taking note of what they are doing right at the same time also noting what they can improve/introduce to make them more relevant. Social Media Auditing can also include auditing of the brands website as it also plays a role on social media especially driving traffic i.e.   E-commerce ‘customer(s) views an Ad on Facebook/Instagram/ Twitter then theirs’s a link from the post that directs them to the website.’ The auditing can be carried out either by an individual or a team whom can be the in-house Social Media Marketing team of the brand or an outsourced Social Media Marketing team. As a Social Media Marketing team the mandate is creating a Social Media strategy, execute it and eventually be able to show results based on the marketing goals set.   Once all stages of social Media Marketing are carried out it’s important to analyze how people have engaged with your brand’s content. Th

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided   A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so much build

Customer Reviews are definitely changing the narrative of the reputation of brands on social media. Each brand is currently growing it's presence online and their reputation through reviews defines if customer(s) will visit/purchase or not. As a business/brand one should monitor mentions/reviews as it will help repackage or redefine what they have to offer. A positive review is a huge plus, a negative review lets one take some steps back to know what to do to avoid re-occurrence of the situation. The reviews also serve as great content (User Generated Content) for social media and may be more relateable to your followers or new user thus prompting them to make a purchase or request for a service offered. Always respond to reviews, in the event whereby it's a negative review NEVER delete it. Engage with the party to see how as a brand/business you can make it up to them. Each day as you interact with different brands & service providers always leave a review

Since way back there have been various forms of marketing which have evolved to this age where we have a wide variety; content marketing, email marketing, influncer marketing etc. Influncer marketing began a while back in the European countries & its finding it's way into the kenyan market. Day by day there are emerging person(s) classifying themselves as influencers moreso forcing people to delve into this conversation and understand what influencer marketing really entails. Influencer's can be classified into; Micro influncer Usually have a following of up-to 10000. They are niche specific thus easier to work with especially if your brand and the influncer's niche can inter relate i.e a hair care line brand  partnering with an influncer who loves hair care & natural beauty. They have a loyal network of followers. Advantage of choosing to collaborate with them; they are affordable. high engagement rate. Macro influncer This group comprise

Social media marketing is definitely redefining marketing strategies for businesses in this day and age. As strategies are discussed as to how to remain relevant one must keep in mind certain factors regarding the content they post and how their followers will interact with it. As a content creator this 3 are must's for you in regard to the content you post; Must be Engaging Is the content that you post going to trigger your followers to like your post, comment on the post, give suggestions or reviews.Posting content that will trigger a reaction from your followers is key when determining what kind of content to post. Must be Consistent Your social media following entails people who value either your product or service; Therefore you have to be consistent in posting of your content. Your followers need to be always up to date on all information necessary i.e offers, giveaways, advice, product launch & updates etc. Lack of consistency may trigger them to opt for

So many words can be used to describe the value of Influencer marketing; it is convenient, trustworthy, etc. The real question is, IS THERE A FUTURE FOR IT . There so many reasons why its future is uncertain however this two stand out; use of user generated content (UGC) use of brand ambassadors User Generated Content This is definitely a gold mine, if everyone who received a product/service went ahead to post about it to their followers and tagged the person to whom provided the product/service to them imagine just the extent to which the information & experience has been shared. More people get to know about the product but moreover the business is able to understand at what level their customers enjoy the product/service offered. It also gives the business  a chance to share to their not yet customers what value they would get. Brand Ambassadors Person/People who already particularly identify with your brand as a result people who identify to the individual feel as

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged.   Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s).  Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you c