thee haven

To delve into paid advertising a business has to identify; Target audience based on (age, gender, interest), Duration the Ad will run, Location, Budget and a Goal it intends to achieve. The goals can include; drive traffic to their website, an increase visitor/walk-ins, grow following, generate leads, increase sales. Below is a break-down of how you can go about it based on the platform of your choice. Facebook/Instagram Suitable for both Business to Business marketing & Business to Customer marketing. Ensure your Instagram account is a business profile and is connected to the Facebook page. Once you set up Ad on Facebook it runs simultaneously on Instagram. You can choose to boost your page or boost a particular post. The boosting option allows you to include; no. of days Ad should run, audience, interest, location. Alternatively use FacebookAd Manager (a mobile app is available as well). On Ad Manager the Ad runs for a minimum of 7 days and guarantees better resu

A brand community comes into existence when there's interaction/conversation with its customer(s)/consumer almost on a daily basis. It grows gradually & consists of different minded people with different interests and likes. Building a community is about being; Consistent & Intentional through those everyday posts that spark conversations, emotions, an urge to want to learn more, an urge to share an experience both good or bad. A community is not a space where you keep pushing products rather is a space that allows your consumers to engage with each other/ you engage with your consumers. What counts as community for a brand; 1. Social Media through no. of followers, twitter lists, Facebook page/group following. 2. Signups to a newsletter/ email list. 3. Downloads to an e-book/app 4. Subscribing to YouTube channels/ podcasts Social media has made it easier as the conversations are real-time through avenues such as Twitter/ Instagram polls or feedback requ

Brand personality comes to existence when the brand can be identified with human characteristics; unique, fun, creative, friendly, caring, trustworthy, straightforward. The best way to establish any form of relationship is through connecting with one’s character and for a brand to be able to identify its personality that’s the beginning of their journey with their customers. On the onset personality may be unknown, however gradually as strategies are put in place i.e. marketing & branding, niche is identified & understood the brands personality is distinguished. Personality has to be consistent throughout all communication and branding strategies. Some identifiers of personality are; logo, font, image & design style, product packaging, tagline. A psychologist Jennifer Aaker identifies 5 broad brand personalities; Sincerity - a brand that’s thoughtful as it interacts with its customers Excitement - a brand that is fun, enjoyable. Consumers always looking forw

The beginning of content strategy is distinguishing which Social Media platforms will be ideal to reach & interact with your audience. Google provides a platform called Google My Business. Once you set up your page and it’s verified your business will be visible on Google search listing. The following is necessary to set up a page; A brief description about your business. Location in reference to Google Maps. Choose business category. Brand logo. Time schedule. After verification you can make posts such as; Product post - it includes a photo/video, product name optional information includes price, additional information. Update post - it includes a photo/video & description. Offer Post – it includes a photo/video, offer title, offer duration, optional information includes coupon code, link to redeem, additional offer information. Event Post – it includes a photo/video, event title, date & time optional information includes additional information.

Social Media Auditing entails evaluating a brand’s activities on their Social Media platform(s) taking note of what they are doing right at the same time also noting what they can improve/introduce to make them more relevant. Social Media Auditing can also include auditing of the brands website as it also plays a role on social media especially driving traffic i.e.   E-commerce ‘customer(s) views an Ad on Facebook/Instagram/ Twitter then theirs’s a link from the post that directs them to the website.’ The auditing can be carried out either by an individual or a team whom can be the in-house Social Media Marketing team of the brand or an outsourced Social Media Marketing team. As a Social Media Marketing team the mandate is creating a Social Media strategy, execute it and eventually be able to show results based on the marketing goals set.   Once all stages of social Media Marketing are carried out it’s important to analyze how people have engaged with your brand’s content. Th

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided   A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so much build

Customer Reviews are definitely changing the narrative of the reputation of brands on social media. Each brand is currently growing it's presence online and their reputation through reviews defines if customer(s) will visit/purchase or not. As a business/brand one should monitor mentions/reviews as it will help repackage or redefine what they have to offer. A positive review is a huge plus, a negative review lets one take some steps back to know what to do to avoid re-occurrence of the situation. The reviews also serve as great content (User Generated Content) for social media and may be more relateable to your followers or new user thus prompting them to make a purchase or request for a service offered. Always respond to reviews, in the event whereby it's a negative review NEVER delete it. Engage with the party to see how as a brand/business you can make it up to them. Each day as you interact with different brands & service providers always leave a review