thee haven

The ability to cultivate & incorporate new habits in our lives begins with having the right mindset. New habits are formed by reading, spending time with different minded people or a new place, learning or upgrading a skill. Learning not only improves our lives professionally but also individually thus impacting out output. Amongst many people all over the world setting the goal ~ learn a new skill ~ at the start of a new year or every new month is top on their planner. Getting better at a skill s one of the most rewarding feelings for any individual/business owner. Learning/improving a skill ranks you higher, you get paid better, is a chance for a job at a bigger company. What skill have you set out to learn or upgrade? The current job market is looking for people skillful in; content & article writing, web & graphic design, photo & video editing, digital marketing. How about setting aside a few hours of your day to learn one of this skills. The skills are profitab

As we go about our daily lives, social media has noticeably become such a great part of it. We get to make friends, network with people in our respective industries, interact with brands that we love and consume and get to stay up-to-date with all necessary information. Different platforms offer different value points that take time to understand and leverage for maximum value. Over the past couple of months Twitter has grown to be my favorite platform. I get to share my thoughts on Digital Marketing and engage in conversations around it. I'm a firm believer of making each day a learning experience. The beauty of the platform is that you are not limited to how many times you tweet or better yet engage within a day. Different people across the world who resonate with 280 characters or less of what you share on your timeline. ' Community is one thing that's not for sale. It must be earned through authentic relationships. '  ~Jessika Phillips The article breaks down how T

In life we encounter different people, some who are a source of positivity while others are a lesson. The same applies in Digital Marketing, red flags ( read more ) are an indicator that there are some aspects you need to work on while green flags are an indicator you are on the right track. As you manage a brand online you cannot afford to loose sight of either side it could set you back big time especially if you are unaware. The article covers; Examples of Green Flags Importance of Green Flags Examples of Green Flags Green flags to look out for; Quick response time- Every customer appreciates a fast response be it on an inquiry or complaints. A quick response hints that you are present and listening. Dedicate an entire team for this if necessary or make sure to include your response time guidelines. Response time is a huge attributing factor to customer experience. Interaction with community -we are shifting from it's not just about the followers but creating a community. Take

We all have 24 hours in a day and if there's a way to be able to do something and save up on time then why not. Digital is evolving each day and we all need to make the most of it to achieve tangible results. Tools are the go to as they create efficiency &convenience not only for an individual but for a team/organization at large. In the article we break them down into five tools; Management Tools Scheduling Tools Analytics Tools Listening Tools Designing Tools Management Tools For management tools break it down into teams & social media & content. Team management is whereby the team is aware of tasks at hand, what are their individual responsibilities, their deliverables & deadlines. Some apps to Consider; A Google Spreadsheet Asana Whether you have an In-house team or you Outsource your Digital Marketing service it is of value to be able to manage all platforms under one app. Different apps offer different value proportions overall you get to plan and schedule con

' Measurement is the first step that leads to control and eventually to improvement. ' ~James Harrington We are constantly working towards achieving set goals and ensuring that our businesses are positioned for long-term success. We forget to check what is working, how it's working and most importantly the impact made.  In the article we will cover; What is Analytics for Digital Marking? Analytics- What to look out for. Importance of Analytics. In your Digital Marketing strategy it is important to have a goal and not get into it blindly. The goal will proceed to give you better understanding of the data in your analytics. Businesses with web/blog presence use Google Analytics to capture all necessary insights. All social media platforms have inbuilt insight tool for analytics but you can also use paid tools which provide diverse results.Google Analytics gives you a break down clustered into five; Take time to understand the results from the five clusters and make necessary

Brand Visibility through social media is definitely the way for businesses to connect with their potential consumers. As a brand, it is important to note that it is an everyday process of creating, sharing & engaging . Being on social media just for the sole purpose of sharing content particularly self-promotional will have you on a couple of red flags that audiences are keen to take note of. Red Flags result into; No/Low Click-through Rate to your website. No engagement on content shared. The audience begins to unfollow/unsubscribe. I got to engage The Social Circle Community on a discussion about red flags and here are some points they shared; Inconsistent posts/messaging Slow Response Time/ No response to queries/ complaints. No Original Content/ Thoughts & Photos No Customer Reviews Irrelevant responses to queries Being too salesy/Self Promotion Lack of structure in responses. Lack of consistency in branding across all social networks Negative comments Lack of transparency