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It's been months since the onset of COVID19. The first phase was the uncertainty of what to do as a brand on Social Media which triggered varying options; pausing all Social Media activities not to appear tone-deaf or stay the course with activities and adjusting to fit the situation. Adjusting to mean you view your brands Messaging & Content from a customer's point of view by answering; Would a customer be interested in purchasing this at the moment? What is the customer's financial position? Would our messaging come across as a sale message or a source of inspiration? How would the messaging & current situation affect the 'Internal Customer'? To continue on the journey of building your brand on Social Media in the New Normal, let's consider the following;  A Change in Messaging Shift Goal if Necessary Try out Different Content Format Analyse Competition Analyze Results 1. A Change in Messaging One thing is for sure being salesy currently doesn't cu

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind.   The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content   What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a  65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for.   Why Visual Content is Important? Humans have been using visuals for communication since the beginning of time, and the

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.   From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research.   What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMrush Ser

I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu

Customer convenience for a consumer means having access to a product or service in a timely and hassle free manner thus making them happy & satisfied. It's shifting from the purchase stage to factors before & after purchase. For a brand convenience means setting structures in place to ensure service delivery is efficient. The structures include both people and systems hence service delivery is efficient. It also means minimum money injection by business stakeholders because emotions, communication & empathy are the role players in the communication & customer journey. Customer convenience is a huge aspect of a customer's experience. A customer's experience begins from the moment they realize they have a need and a brand takes them through the whole buyer journey. Experience is currently shifting to be the competitive angle between brands and the beauty about it all is that it's not money dependent. Check the article on Customer experience on Social

Instagram has seen tremendous growth of new users over the years both for personal & business accounts. Brands aiming to connect with their ideal customers is the everyday routine through Content Marketing & Story Telling on their feed. Of importance is consistentcy to allow follower growth and engagment. Your Instagram feed is like a customer walking into a physical shop or a display booth. Make it a worthwhile experience for them to consider following you because your feed appeals & adds value to them, is entertaining or educates them. On some intances an encounter with a brand doesn't always mean an instant purchase however your content would nurture them into becoming a paying client. Here are a few Instagram Feed Aesthetic tips you can consider; Natural light is your bestfriend. Consider taking photo between 9.00am to 12.00pm or 4.00pm to 5.00pm. It allows for easier editing if necessary. Create a similar backaground or theme across all your photos. It