Instagram Feed Aesthetic- A consumers perspective.

Instagram has seen tremendous growth of new users over the years both for personal & business accounts. Brands aiming to connect with their ideal customers is the everyday routine through Content Marketing & Story Telling on their feed. Of importance is consistentcy to allow follower growth and engagment. Your Instagram feed is like a customer walking into a physical shop or a display booth. Make it a worthwhile experience for them to consider following you because your feed appeals & adds value to them, is entertaining or educates them. On some intances an encounter with a brand doesn't always mean an instant purchase however your content would nurture them into becoming a paying client.

Here are a few Instagram Feed Aesthetic tips you can consider;

Natural light is your bestfriend. Consider taking photo between 9.00am to 12.00pm or 4.00pm to 5.00pm. It allows for easier editing if necessary.
Create a similar backaground or theme across all your photos. It makes it easily identifiable to your audience and makes your feed appear appealing.
Use photo editing apps particular to adjust sharpness. You can consider Vsco or Inshot.
Use the preview app as it offers valuable features i.e. rearrange your posts to create an appealing layout, analytics, scheduling.

Through a twitter segment titled The Social Circle I get to pose different questions on life & Digital Marketing that allows understanding of the end consumer. I asked the question" As a consumer does a brand Instagram feed aethetic matter? Why? ". Here are a couple of responses shared;

Overall First impresions matter. As a brand you gotta keep a new user scrolling and further reading into your post captions to get value & engage.

The Social Circle conversation happens every thursday at 11.00am EAT/ 8.00am GMT. You can follow me here & I will appreciate your input in future conversations.

Thank you for taking the time to read. Share your comments I will apreciate.

Remember to Stay Safe.

Comments

Social Media Marketing Vs Influencer Marketing.

Every marketing channel a business chooses to grow into is definitely driven by certain objective's; create brand awareness, customer acquisition, customer retention. However to be able to achieve all this there has to be content readily available for your client/customer otherwise how will you keep people on your platforms engaged. Social Media Marketing is solely built on the content you create and your ability to engage with your existing and potential client(s). Most reliable channel I would recommend to startups because once you've got content and make posts consistently you are making it easier for people who would be interested in your brand to find you. Put in mind that as you post inlude keywords that a potential client would use to find your product/service. It will be of great value to build up content that sets a position for you on organic search rather than using Pay Per Click (PPC) where you pay to be on that position i.e. Google AdWords and once you ...

The value of Google Business Page for your business.

As a business owner/entrepreneur you set yourself out to learn and grow on how to handle different aspects of your business & individually. One of the greatest aspects of a business is social media presence which greatly defines what the business is about. Social media serves as a bridge of connection between one's business and potential clients. One of the most valuable social platforms is Google My Business that allows creation of a business page. A Google Business Page serves great purpose for once business, its values include; 1. Gives your business better position on Google search results. As you are making posts on the page make sure to include keywords that clients would use to search for your business or a business that matches product or service you are offering. 2. Insights in regard to how many people searched your business, the actions they took, the views your page got, returning customers etc. 3. It displays the most useful information about your business ...

The return customer.

A return customer is the greatest win for a brand/service provider. A brand may achieve a return customer after their first purchase if they have checked some if not all of their customer’s needs; It solved a long term problem the person had encountered Convenience Amazing customer service Affordably priced Taking into consideration the feedback provided A growing number of return customers means that you are growing a community and as such a brand always has to listen to what the clients have say and make sure they feel appreciated. My experience as a return customer. “Early in the year as I scrolled through my Facebook feed I came across an Ad. I decided to visit the page and check out the reviews given by people who had used the product before and thereafter decided to make a purchase. I got my package which really offered amazing results as I was seeking for a solution for retouching my hair. Wax really results to so mu...

thee haven

Search This Blog