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Instagram Feed Aesthetic- A consumers perspective.



Instagram has seen tremendous growth of new users over the years both for personal & business accounts. Brands aiming to connect with their ideal customers is the everyday routine through Content Marketing & Story Telling on their feed. Of importance is consistentcy to allow follower growth and engagment. Your Instagram feed is like a customer walking into a physical shop or a display booth. Make it a worthwhile experience for them to consider following you because your feed appeals & adds value to them, is entertaining or educates them. On some intances an encounter with a brand doesn't always mean an instant purchase however your content would nurture them into becoming a paying client.

Here are a few Instagram Feed Aesthetic tips you can consider;
  • Natural light is your bestfriend. Consider taking photo between 9.00am to 12.00pm or 4.00pm to 5.00pm. It allows for easier editing if necessary.
  • Create a similar backaground or theme across all your photos. It makes it easily identifiable to your audience and makes your feed appear appealing.
  • Use photo editing apps particular to adjust sharpness. You can consider Vsco or Inshot.
  • Use the preview app as it offers valuable features i.e. rearrange your posts to create an appealing layout, analytics, scheduling.

Through a twitter segment titled The Social Circle I get to pose different questions on life & Digital Marketing that allows understanding of the end consumer.  I asked the question" As a consumer does a brand Instagram feed aethetic matter? Why? ". Here are a couple of responses shared;










Overall First impresions matter. As a brand you gotta keep a new user scrolling and further reading into your post captions to get value & engage.

The Social Circle conversation happens every thursday at 11.00am EAT/ 8.00am GMT. You can follow me here & I will appreciate your input in future conversations.

Thank you for taking the time to read. Share your comments I will apreciate.

Remember to Stay Safe.



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