Instagram Feed Aesthetic- A consumers perspective.

Instagram has seen tremendous growth of new users over the years both for personal & business accounts. Brands aiming to connect with their ideal customers is the everyday routine through Content Marketing & Story Telling on their feed. Of importance is consistentcy to allow follower growth and engagment. Your Instagram feed is like a customer walking into a physical shop or a display booth. Make it a worthwhile experience for them to consider following you because your feed appeals & adds value to them, is entertaining or educates them. On some intances an encounter with a brand doesn't always mean an instant purchase however your content would nurture them into becoming a paying client.

Here are a few Instagram Feed Aesthetic tips you can consider;

Natural light is your bestfriend. Consider taking photo between 9.00am to 12.00pm or 4.00pm to 5.00pm. It allows for easier editing if necessary.
Create a similar backaground or theme across all your photos. It makes it easily identifiable to your audience and makes your feed appear appealing.
Use photo editing apps particular to adjust sharpness. You can consider Vsco or Inshot.
Use the preview app as it offers valuable features i.e. rearrange your posts to create an appealing layout, analytics, scheduling.

Through a twitter segment titled The Social Circle I get to pose different questions on life & Digital Marketing that allows understanding of the end consumer. I asked the question" As a consumer does a brand Instagram feed aethetic matter? Why? ". Here are a couple of responses shared;

Overall First impresions matter. As a brand you gotta keep a new user scrolling and further reading into your post captions to get value & engage.

The Social Circle conversation happens every thursday at 11.00am EAT/ 8.00am GMT. You can follow me here & I will appreciate your input in future conversations.

Thank you for taking the time to read. Share your comments I will apreciate.

Remember to Stay Safe.

Comments

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