thee haven

As a business owner or someone managing a brand on social media, the ultimate goal is to make a sale. It's important to think as though you are the end consumer, & how you would interact with the brand. Lead Nurturing allows you to nurture potential leads with the aim of converting them into buying customers. Here are statistics why you should consider Lead Nurturing; 96% of visitors who visit your website are not ready to buy- but are willing to provide contact information for valuable information. ( Marketo ). 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing( Ascend2 ). Lead nurturing emails get 4-10 more responses. 80% of new leads never convert to sales. The statistics above are an indication you shouldn't stop at lead generation proceed to nurture for greater value and return for your business. In the article will answer; What is Lead Nurturing? Lead Nurturing Techniques. Importance of Lead Nurturing. What is Le...

  A blog is a type of website consisting of long-form content that is text-based usually from a writer's personal point of view. The point of interaction is usually through comments from your readers. All industries/businesses can leverage blogging as part of their marketing strategy. The ingredients to a great blog are; Catchy Headline. A detailed Body that includes an Introduction and an in-depth discussion of the Subject. Incorporate graphics in the subject for easy flow. A Call To Action. A Conclusion that includes a Summary of the Subject of discussion, Thank you note to your readers. Just as any other form of content CONSISTENCY is key in blogging, consider publishing an article once a month on a minimum. Here are some statistics about blog consumption; Let's dive in on how you can begin your blogging journey; How to blog. How to attract people to your blog. Benefits of blogging. How to blog As you begin to write begin by calling out the reader, it allows you to capture...

It's been months since the onset of COVID19. The first phase was the uncertainty of what to do as a brand on Social Media which triggered varying options; pausing all Social Media activities not to appear tone-deaf or stay the course with activities and adjusting to fit the situation. Adjusting to mean you view your brands Messaging & Content from a customer's point of view by answering; Would a customer be interested in purchasing this at the moment? What is the customer's financial position? Would our messaging come across as a sale message or a source of inspiration? How would the messaging & current situation affect the 'Internal Customer'? To continue on the journey of building your brand on Social Media in the New Normal, let's consider the following;  A Change in Messaging Shift Goal if Necessary Try out Different Content Format Analyse Competition Analyze Results 1. A Change in Messaging One thing is for sure being salesy currently doesn't cu...

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind.   The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content   What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a  65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for.   Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business.   From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research.   What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu...

Customer convenience for a consumer means having access to a product or service in a timely and hassle free manner thus making them happy & satisfied. It's shifting from the purchase stage to factors before & after purchase. For a brand convenience means setting structures in place to ensure service delivery is efficient. The structures include both people and systems hence service delivery is efficient. It also means minimum money injection by business stakeholders because emotions, communication & empathy are the role players in the communication & customer journey. Customer convenience is a huge aspect of a customer's experience. A customer's experience begins from the moment they realize they have a need and a brand takes them through the whole buyer journey. Experience is currently shifting to be the competitive angle between brands and the beauty about it all is that it's not money dependent. Check the article on Customer experience on Social...