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I have subscribed to several newsletters to which I get happy when I get a notification. Some I’m slowly unsubscribing to others. What I particularly enjoy is brands that share tips which help make life easier. The tips are as a result of a purchase made and aligns to that rather than their entire product/service portfolio. What’s your reaction when you get a direct message from a brand? Direct Messaging has evolved over time especially with inception of Digital. It has greatly allowed for easy straightforward communication, real-time engagement & convenience. Hand-held devices have become so affordable merging with the affordability of Internet access, a brand can communicate with its audience across the world with ease.  Direct messaging platforms include; SMS Email Facebook Messenger Chat bots WhatsApp Business Social Media DM's Why should a brand consider direct messaging? It allows better understanding of customer’s needs . In most cases it’s as a result of an inqu

Customer convenience for a consumer means having access to a product or service in a timely and hassle free manner thus making them happy & satisfied. It's shifting from the purchase stage to factors before & after purchase. For a brand convenience means setting structures in place to ensure service delivery is efficient. The structures include both people and systems hence service delivery is efficient. It also means minimum money injection by business stakeholders because emotions, communication & empathy are the role players in the communication & customer journey. Customer convenience is a huge aspect of a customer's experience. A customer's experience begins from the moment they realize they have a need and a brand takes them through the whole buyer journey. Experience is currently shifting to be the competitive angle between brands and the beauty about it all is that it's not money dependent. Check the article on Customer experience on Social

Instagram has seen tremendous growth of new users over the years both for personal & business accounts. Brands aiming to connect with their ideal customers is the everyday routine through Content Marketing & Story Telling on their feed. Of importance is consistentcy to allow follower growth and engagment. Your Instagram feed is like a customer walking into a physical shop or a display booth. Make it a worthwhile experience for them to consider following you because your feed appeals & adds value to them, is entertaining or educates them. On some intances an encounter with a brand doesn't always mean an instant purchase however your content would nurture them into becoming a paying client. Here are a few Instagram Feed Aesthetic tips you can consider; Natural light is your bestfriend. Consider taking photo between 9.00am to 12.00pm or 4.00pm to 5.00pm. It allows for easier editing if necessary. Create a similar backaground or theme across all your photos. It

As you start a business, relationship or a new year there are goals one always hopes to achieve in the long-term. For business it's best to write them down as it acts as roadmap of a journey with an intended destination. The destination is always to have a thriving stable & financially able business. Now more than ever it's important to leverage on Social Media as a Marketing Strategy. This article aims to help you understand; How to come up with a Social Media Strategy Why a Social Media Strategy is important? 5 key factors you need to identify when coming up with a social media strategy; Goal/ Objective Key Performance Indicator's Target Audience Social Media Platform Content Format Identify your goal/ objective Goals vary between different brands and eventually can shift to something different over time. On the onset it’s an objective to achieve Brand awareness. Moving forward the following can be set as achievable objective(s); generate leads, ge

The current state of the world has ensued so much anxiety, uncertainty, fear & overwhelming thoughts for everyone.  ‘When will our lives get back to normal?’ ‘How will our lives be post COVID 19?’ Everyone is looking out for the next update either on social media or broadcast media hoping for a glimpse of hope of better days to come. Currently both brands and consumers have been affected by the pandemic. Some businesses are completely at a halt others have an option to work from home while others are totally overwhelmed as they are key service providers. It’s now more clear than ever that every brand should have digital presence.  Being sales pushy for now really just won't seem ideal, how about consider to be a voice of affirmation through what you post on your Social Media feed. Some key things to take into consideration; What’s your tone of communication ? Consider being empathetic & encouraging. Provide a value add for the consumer dire