thee haven

The current state of the world has ensued so much anxiety, uncertainty, fear & overwhelming thoughts for everyone.  ‘When will our lives get back to normal?’ ‘How will our lives be post COVID 19?’ Everyone is looking out for the next update either on social media or broadcast media hoping for a glimpse of hope of better days to come. Currently both brands and consumers have been affected by the pandemic. Some businesses are completely at a halt others have an option to work from home while others are totally overwhelmed as they are key service providers. It’s now more clear than ever that every brand should have digital presence.  Being sales pushy for now really just won't seem ideal, how about consider to be a voice of affirmation through what you post on your Social Media feed. Some key things to take into consideration; What’s your tone of communication ? Consider being empathetic & encouraging. Provide a value add for the consumer dire

To delve into paid advertising a business has to identify; Target audience based on (age, gender, interest), Duration the Ad will run, Location, Budget and a Goal it intends to achieve. The goals can include; drive traffic to their website, an increase visitor/walk-ins, grow following, generate leads, increase sales. Below is a break-down of how you can go about it based on the platform of your choice. Facebook/Instagram Suitable for both Business to Business marketing & Business to Customer marketing. Ensure your Instagram account is a business profile and is connected to the Facebook page. Once you set up Ad on Facebook it runs simultaneously on Instagram. You can choose to boost your page or boost a particular post. The boosting option allows you to include; no. of days Ad should run, audience, interest, location. Alternatively use FacebookAd Manager (a mobile app is available as well). On Ad Manager the Ad runs for a minimum of 7 days and guarantees better resu

A brand community comes into existence when there's interaction/conversation with its customer(s)/consumer almost on a daily basis. It grows gradually & consists of different minded people with different interests and likes. Building a community is about being; Consistent & Intentional through those everyday posts that spark conversations, emotions, an urge to want to learn more, an urge to share an experience both good or bad. A community is not a space where you keep pushing products rather is a space that allows your consumers to engage with each other/ you engage with your consumers. What counts as community for a brand; 1. Social Media through no. of followers, twitter lists, Facebook page/group following. 2. Signups to a newsletter/ email list. 3. Downloads to an e-book/app 4. Subscribing to YouTube channels/ podcasts Social media has made it easier as the conversations are real-time through avenues such as Twitter/ Instagram polls or feedback requ