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All businesses have taken the route to having a social media presence/ platform they can interact with their audience. As a business, Have you taken the time to understand your audience? Does your content appeal to them? Both Facebook & Instagram exhibit almost the similar behavior in terms of audience. Questions When is the right time to make a post? When is the right time/day to pay for a paid post/ad? When should you engage/interact with users i.e contest, challenges? Observations Most people tend to be online between 12 pm -2 pm and 10 pm-1 am. However may vary in age group THUS your target market. The time frame therefore enables you to know when would be the right time to pay for ads on the platforms. Thursday-Sunday has many people online...serves as a good time to make a buzz about what your product/service is all about. Hence best time to engage with your followers as well. Growing your audience is a gradual step. The same audience will be your source of inc

Integrating your business with social media is definitely one of the best decisions. However, certain questions come to mind once one has identified their audience on social media. When running an online campaign or paid post Ad's what do you aim to achieve? Both conversion & engagement matter in terms of measurement metrics and most certainly bring value to your business. Conversion can be measured by; Page/post like(s). Post shares/re-tweet. Engagement can be measured by; Inbox/message/call to know more information. Make order. Visit website. Comments made on a post. Subscription to a daily/monthly email update. Take time and measure both conversion & engagement for your business in all social platforms respectively and discover your growth. Hope you find this article helpful.

As a business owner/entrepreneur you set yourself out to learn and grow on how to handle different aspects of your business & individually. One of the greatest aspects of a business is social media presence which greatly defines what the business is about. Social media serves as a bridge of connection between one's business and potential clients. One of the most valuable social platforms is Google My Business that allows creation of a business page. A Google Business Page serves great purpose for once business, its values include; 1. Gives your business better position on Google search results. As you are making posts on the page make sure to include keywords that clients would use to search for your business or a business that matches product or service you are offering. 2. Insights in regard to how many people searched your business, the actions they took, the views your page got, returning customers etc. 3. It displays the most useful information about your business