Conversion V Engagement.

Integrating your business with social media is definitely one of the best decisions. However, certain questions come to mind once one has identified their audience on social media. When running an online campaign or paid post Ad's what do you aim to achieve? Both conversion & engagement matter in terms of measurement metrics and most certainly bring value to your business.

Conversion can be measured by;

Page/post like(s).
Post shares/re-tweet.

Engagement can be measured by;

Inbox/message/call to know more information.
Make order.
Visit website.
Comments made on a post.
Subscription to a daily/monthly email update.

Take time and measure both conversion & engagement for your business in all social platforms respectively and discover your growth.

Hope you find this article helpful.

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