Conversion V Engagement.

Integrating your business with social media is definitely one of the best decisions. However, certain questions come to mind once one has identified their audience on social media. When running an online campaign or paid post Ad's what do you aim to achieve? Both conversion & engagement matter in terms of measurement metrics and most certainly bring value to your business.

Conversion can be measured by;

Page/post like(s).
Post shares/re-tweet.

Engagement can be measured by;

Inbox/message/call to know more information.
Make order.
Visit website.
Comments made on a post.
Subscription to a daily/monthly email update.

Take time and measure both conversion & engagement for your business in all social platforms respectively and discover your growth.

Hope you find this article helpful.

Comments

Keyword Research: 3 Factors to Consider.

I understand research is not everyone’s strong hold but as a business owner it should matter to you even in the smallest of bits. Internet has provided a level ground for businesses to have equal opportunity to reach their potential through creating awareness & conversions by leveraging on different Digital Channels. Your research begins by identifying how a potential customer would find your business. From the article you will be able to answer; What is keyword research? Factor to consider when doing keyword research. Forms of keyword research. What is keyword research? What term(s) can one search for, for your business to appear as a result on a search browser i.e. Google or any Social Media platform? A Keyword is a combination of long-tail phrases. A long-tail phrase is a minimum of 2 words. The research can be done manually or digitally through the use of apps. Here are some apps you can consider; Google Keyword planner Keyword Everywhere SEMr...

Online Audience.

All businesses have taken the route to having a social media presence/ platform they can interact with their audience. As a business, Have you taken the time to understand your audience? Does your content appeal to them? Both Facebook & Instagram exhibit almost the similar behavior in terms of audience. Questions When is the right time to make a post? When is the right time/day to pay for a paid post/ad? When should you engage/interact with users i.e contest, challenges? Observations Most people tend to be online between 12 pm -2 pm and 10 pm-1 am. However may vary in age group THUS your target market. The time frame therefore enables you to know when would be the right time to pay for ads on the platforms. Thursday-Sunday has many people online...serves as a good time to make a buzz about what your product/service is all about. Hence best time to engage with your followers as well. Growing your audience is a gradual step. The same audience will be your source of inc...

A 3 Step Guide to Use of Visuals in Your Content.

Are you ever scrolling on your Social Media feed or as you read through an article and have that pause moment cause something particular caught your eye? Heck that’s the primary aim of billboards. As you create content for your audience you should aim to have a PAUSE moment cause that’s what will remain in your audience mind. The article will help you Answer; What is Visual Content? Why Visual Content is Important? Types of Visual Content What is Visual Content? According to Kim Garst; Visuals express ideas in a snack-able manner . We are visual beings, according to statistics their's a 65% chance that you will remember information with imagery & 10% chance you will remember text based information ( source: brain rules ). Visuals are attributed as fun, appealing or emotional. As a brand these are attributes you should strive for. Why Visual Content is Important? Humans have been using visuals for communication since the beginning of...

thee haven

Search This Blog